|Bilfinger Berger Concessions is an investor, developer and operator of large public infrastructure projects. It is responsible for the design, construction and operation of the hospitals, schools, prisons and roads that communities need, and also funds them for the long-term.|
|Smart Works was commissioned to develop the existing brand communication whilst retaining the company’s corporate logo.|
A visual language, which consists of a hexagonal pattern, was introduced to reinforce the connections between the company’s operations and the communities that Bilfinger Berger services. This graphic language was used on corporate collateral, press advertising, website and brand introduction kits for staff use.
|Before commencing the creative works, a fully comprehensive international brand review was undertaken, and on completion the new solutions were applied|
to all global offices including Australia, Canada, Germany
and the UK.