| | The identity, lightheartedly dealing with the connection to Apple, is fresh, exciting and visually appealing. The support graphics in brown and grey contrast well with the dimpled apple peel. Stationery, website and promotional pieces such as greeting cards and name tags continue the theme and present a lively and creative alternative for an otherwise technology focused offering. The brand has been extended to include other marketing collateral, environmental signage, digital branding, uniforms and office stationery.
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