Fort Knox | Melbourne Design Studio | Smart Works

Fort Knox Records Management is a major national records management company and part of the Fort Knox group (including Fort Knox Self Storage). In 2009 Smart Works was approached by Fort Knox to re-brand and re-launch its records management brand nationally.
Smart Works developed the brand proposition 'Store Protect Manage' to accompany the new brandmark and appear on all marketing communication in order to clarify and simplify the records management service offer.
Smart Works re-designed all marketing collateral, website, stationery, vehicle signage, building signage, sales documentation and sales kits, sales support merchandise, uniforms and EDM collateral and the new brand launched in March 2010.