Smart Works

EXECUTIVE SUMMARY


In 2005, the Victorian Government sought development bids for expansion and redevelopment of the Melbourne Exhibition Centre. We were approached to brand and package a consortium bid led by Macquarie Bank and Leighton Contractors.

Part of the project included a coffee table book which featured the proposed development, venue details, themes and precinct overview. Printed digitally due to the tight timeframe, the book was housed in a plastic slipcase and features evocative imagery in a lively design.

MCCP - Executive Summary

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