Smart Works was commissioned to design product packaging for SpectraView II software. The brief was to design a sophisticated piece of packaging that would appeal to the target market and communicate the colour calibration features and efficiencies of the product.
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|  | Throughout this process, Smart Works developed and implemented a new brand identity for SpectraView II. Following the packaging project, Smart Works produced a 15 second TV loop to be showcased on LCD displays at the PMA Exhibition (largest photography show in the southern hemisphere).
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| | The loop advertised SpectraView II monitor colour calibration software and was created to attract photographers, designers and printers by using strong colours, animation and video.
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