Working closely with Peugeot, Smart Works was asked to develop a prototype magazine, Driven, to promote the theme of innovation and be distributed to all Peugeot drivers in Australia.
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|  | Our aim was to produce a design piece that was synonymous with the ideals of the client – an intelligent and unique approach to design and technology where the ordinary is not an option. This resulted in creating a distinctive cut-through communication that went beyond mainstream automotive publications.
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| | Smart Works prepared the first six editions, which received much praise from both Peugeot and its readers.
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