Pogo | Melbourne Design Studio | Smart Works

Pogo Digital is an award-winning architectural visualisation studio, specialising in refined, high-end illustration and animation.

Smart Works created a distinctive and dynamic brandmark based on the letter P expressed as a three-dimensional form, which is synonymous with architectural theory and practice.

A visual language consisting of three-dimensional letterforms was applied across packaging, corporate stationery and website. These letterforms provided the opportunity to create both an abstract cityscape and communicate written marketing messages.
Our brand solution has reinforced Pogo Digital’s position as one of the architectural industry's first choices for illustration and animation.