Simply Music is a US-based revolutionary music teaching program developed in Australia in the early 1990s. Smart Works was responsible for its naming and original brand development, and more recently has designed an illustration series taking the student on a step-by-step journey, arriving in a city of endless musical possibilities.
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|  | The story represents the strategic concept that the piano is the platform for learning all instruments. This concept was applied across a range of communication material including music learning kits utilised by both students and teachers alike.
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| | Our approach has generated great success for Simply Music, recently winning an award from the American Graphic Institute.
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