|Stay with Style was established to fill a gap in the market for overseas and interstate travelers for the short-term letting of furnished apartments in Melbourne’s popular locations. |
Smart Works developed the brand name to optimise web search and appeal to a wide audience.
|The brandmark was created to communicate style that is embraced by comfort, while a flexible colour palette demonstrates choice. A suite of photographs was commissioned to establish a welcoming tone with approachable chic, which further supports the concept of a home away from home.|
|The new brand was rolled out across both businesses and consumer markets. This included corporate stationery and a new business kit pitched at landlords and a website which targets consumers.|