Waterfront City | Melbourne Design Studio | Smart Works

ING Real Estate is a global real estate company, active in real estate investment management, development and finance.
Smart Works was commissioned by ING Real Estate to brand Waterfront City, its new and exciting retail and entertainment destination at Melbourne Docklands.

An identity was developed capturing the fun, liveliness and variety of this extensive development, with the core element based on the giant Ferris wheel, much like the London Eye, planned for the site in the future.
Our design communicated Waterfront City as one of the most dynamic and exciting developments in Melbourne.