WATERFRONT CITY
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Background
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In 2003, ING Real Estate approached Smart Works to develop the initial bid document for a new retail and entertainment precinct, Waterfront City located at Melbourne Docklands. The bid was successful and as the development grew we were responsible for the complete brand management and all promotional collateral for the precinct.
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Solution
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Items included the corporate identity, corporate stationery, website, residential, entertainment and retail promotional brochures and material, site hoardings and signage, event signage, invitations, interior design for the Melbourne headquarters and a range of other marketing and advertising collateral.
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